Magis is the story of a family, its passion for design and its drive to be daring. It all began in 1976 when visionary entrepreneur Eugenio Perazza decided to take a gamble on design. He started in Motta di Livenza, a small agricultural town in the Veneto region, where the artisanal dimension was a hotbed of creativity.
His idea was a bold one: pushing major serial industrial production, constantly experimenting with new codes, technologies and materials. He wanted to offer something “more” than the ordinary or predictable, as reflected in the name Magis itself, which means “more”.
Times were tough, but Perazza was a force of nature and he never stopped dreaming. Two months after its launch, Magis attended its first Salone del Mobile. The new brand was driven by great zeal, and little by little it broke down the traditional canons to which the area faithfully adhered: conventionalism and scepticism gave way to the new perspective of Magis.
Magis rapidly brought to the fore an international vision, all the while fully respecting and supporting local craftsmanship. Design, innovation and experimentation were at the company’s foundations. Its goal, to redefine the horizons of design. A story built step by step, achieving many important goals along the way.
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