SENZ
The story of Senz° goes back to the fall of 2004, when a young and naïve Industrial Design Engineering student, Gerwin Hoogendoorn, experienced one week in which three of his umbrellas broke down. Being sick and tired of the massive amount of crappy umbrellas, he decided to devote his graduation project to designing the ultimate umbrella: One design that resolves all of those nasty umbrella frustrations.