Driade Yaschilan Rug

Driade Yaschilan Rug

Driade yaschilan rug romantic calligraphy, as a fantastic endless herbarium, tells a story of flowers and leaves. with hushed tones.

Designed: 2005

Origin: Italy

Hand tufted carpet. 100 % pure new wool.

Vittorio Locatelli

born in 1962, after studying art he received a degree in architecture from the milan polytechnic, where he has been teaching for a number of years. in his studio-workshop, located in an historic building on via rossini, he combines work closely tied to architecture and design (primarily interior and exhibit design) with “studio” work involving the applied arts, from decoration to illustration to graphics and painting in the strict sense. his collaboration with driade, which dates from the early nineties when (together with william bertocco) he created three mirrors for the “follies” collection, responds to the many facets of the company’s work: designing stands for the frankfurt, cologne and milan furniture fairs, shops in various parts of the world, catalogues and the decor for the milanese parties held during the furniture salon. recent works and/or works in progress include a shop/gallery in hong kong, a bar/restaurant in seoul and an apartment on avenue montaigne in paris.

Driade philosophy

Driade is an aesthetic lab in continuous search for beauty in living space. the vast driade catalogue includes home, garden and public spaces furniture. pieces of art and objects for daily use, souls that blend each other harmoniously. all this makes driade unique in design world. the aesthetic lab is the result of the desire to introduce experimentation into mass-produced products. the search for creativity in each product constitutes the mission of the enterprise itself. driade creates products that are unique, eclectic, eccentric but at the same time elegant, timeless and, above all, joyful. within this alchemy of means of expression and sensations, everyone finds a driade that it looks like him.

The art of living is based on the idea that eclecticism, blend of cultures, curiosity and surprise are the true essence of our age.

A bent for listening, a state of alert, an attention to register the signs coming from outside and then translate them into daily products.

Being permeable to differences makes driade project one that is open to the future. driade denies the flatness of globalization but grasps at the freshness coming from the multiplication of places and the development of ideas.

Salone Del Mobile Driade Video